Advising good people doing hard things.

You’re challenged every day with something you’ve never done before. Get a co-pilot who can help you skip the potholes and execute the most valuable solution immediately. No fluff. Less talk. More action.

Portfolio Companies

  • livemylegend

Growth requires operational excellence with weapons-grade sales and marketing.

That’s where we come in.

Jeff Frommer is a serial entrepreneur who sold his media company for $75M in 2021. For 20 years, he’s sat at the intersection of culture and conversation, working with celebrities, influencers, marketing executives, and operators across technology, media, and various other business industries. He is constantly investing his time and money in startups and founders who are challenging the status quo, advising them on the lessons he’s learned from his diverse experience in success and failure. 

He believes in one motto: Impossible Has Many Options. 

Focus on Execution

Having bootstrapped multiple businesses in various sectors, from startup founder to public acquisition, we shortcut the path to success through the earned experience of doing what others won’t or can’t.

  • You need a vision and a plan. What you don’t need is six months of research and a pretty deck that tells you what you already know.

  • A great idea will only get you so far until someone buys in. You don’t just need to sell, you need them to buy. Investors, customers, and acquirers.

  • Sometimes you need a gut check or a mirror that talks back. Kill all the “yes men” in your life. You’ll get nowhere if you’re not challenged to take the other side of the coin.

  • Dumb money ain’t fun money. Our dollars come with expertise, access to an incredible network, and answers when you need them.